Who Are We?
A natural hair care system created out of the love for self.
Self preservation, Self esteem, Self love and Self appreciation.
In 1995 the movie Malcolm X became the catalyst and the unifying force that propelled many people of African Heritage to rethink and revamp old distorted images and ideologies around beauty standards.
Beauty is not about looking white or having long hair or Almond shaped eyes and its certainly not about looking pencil thin.
In a country like the US, where one-third of the population is Indigenous Black , Native American, Asian, Pacific Islander, Hispanic or Latina, the under representation and misrepresentation of women of color in media is not surprising.
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